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SHARP ROUVO V and MediaTek Helio Redefine Price-Performance Ratio



In 2022, SHARP ROUVO, a new product family under SHARP, has recently launched its new mobile phone ROUVO V, with the attempt to offer consumers in the North American region with both performance and affordability. This new entry-level smartphone is powered by MediaTek, one of the largest and most prominent fabless chip designers in Android ecosystem. Inside ROUVO V is MediaTek Helio A22 (MT6761V/WB) platform, designed to meet the demands in the target market of ROUVO V. In fact, it is quite evident to see that MediaTek Helio understands what the consumers want and is designed to bring balance among performance, power efficiency, connectivity, entertainment, and lastly, price.

Performance Matters The MediaTek Helio A22 platform is an ARM-based SoC designed to power entry-to-mid tiers of smartphones with its quad-core architecture. The SoC features four ARM Cortex-A53 cores clocked up to 1.8 GHz, offering approximately 30% higher performance than other CPUs in the same class. Integrated with a PowerVR GE-class GPU and low-profile DDR memory, the MediaTek Helio A22 SoC can boost smartphones to offer the smooth multimedia and gaming experiences beyond their counterparts in the same market segments. Enriched User Experience With the increasing popularity in the consumption of streaming media, consumers expect more from their devices, particularly the demand for quality images, to satisfy their visual enjoyments. ROUVO V, powered by MediaTek Helio A22, comes with 20:9 ratio display with HD+ quality (1600 x 720) resolution to offer both sharpness and power efficiency. With affordable prices, users can enjoy true color details, sharpened brightness, and more focused images when they are enjoying their streaming media contents on the go. In short, ROUVO with MediaTek Helio A22 SoC can work as a smart mobile image processing solution for users to enjoy their multimedia contents wherever they are. Stay Connected In today’s connected world, staying connected has been one of the most essential part in our lifestyle. Basically, people want to be connected wherever they are. With MediaTek Helio A22 inside, ROUVO V supports Nano SIM, high-speed LTE bands (including CAT4), Bluetooth 5.0, Wi-Fi 5 (802.11 a/b/g/n/ac with Wi-Fi Direct, 2.4/5.0 GHz), and GNSS (including GPS) to connect users to various global networks. With a robust modem integrated in MediaTek Helio A22, users will experience robust connectivity when they are sharing, messaging, or contacting with their family and friends, and finding their ways around reliable RF connectivity. Feature-Rich Camera Users today like to capture their moments anytime and anywhere to share with their beloved ones, no matter it is a selfie, a gathering, or a beautiful attraction, and they demand attractive images. Powered by MediaTek Helio A22, ROUVO V supports dual camera lenses with features to shoot photos or videos with details, depth and bokeh effects. For instance, the front camera is built in with an AI-portrait engine to emulate the softening and blur effects to present a Bokeh image, which is ideal for a selfie shot. When taking photos or videos of magnificent scenes, the HDR engine in the camera of ROUVO V is able to combine multiple exposures to bring details for both bright and dark areas in the photo, while reducing the blur caused by fast moving objects. Perfectly Compatible with Android OS Most Android device users probably know about MediaTek CPUs, as they are often seen in the market. In fact, MediaTek is deeply rooted in Android ecosystem that this Taiwan-based IC designer was the first to announce Google Mobile Service Express program to accelerate the go-to-market process for Android devices powered by MediaTek CPUs. Therefore, we can expect to see that ROUVO V will work well on Android 12 OS, since MediaTek understands Android ecosystem perfectly. Price-Performance Ratio Redefined Overall, ROUVO V with MediaTek Helio A22 inside presents an ideal choice combining budget-friendliness, user-friendly features, and upgraded performance in the same class of the market. In fact, MediaTek Helio A22 offers the needed empowerments to Android smartphones with significant upgrades in CPU performances and AI-enabled features.

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